Top 5 Benefits of Pinterest for Businesses

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Pinterest is much more than just cookie recipes, wedding ideas, and do-it-yourself projects. The tools and functionalities on this platform have so much more potential value for your company. Since the number of users on Pinterest is always increasing and they are very engaged, using it for business is a guaranteed approach to improve your content marketing strategy.

Pinterest claims an average of 367 million active monthly users worldwide, according to a research report by We Are Social. This isn’t the largest audience, to be sure, compared to major firms like Facebook. However, choosing the right social media outlet for your content marketing plan requires an analysis of engagement as well as reach.

We’ll go over some of Pinterest’s advantages in this section so you can evaluate if they complement your marketing objectives. Let’s first discuss what Pinterest is and how it works.

What is Pinterest?

How does Pinterest operate and what is it? By adding (also known as “pinning”) photographs or videos to their own or others’ boards (i.e., a collection of “pins,” usually with a similar topic), users of Pinterest can visually share content and find new interests. Users can also browse what other users have pinned.

You can create an account, log in, and either start your own post or like one made by another user.

The social network heavily emphasizes the idea of a person’s lifestyle using a visual orientation, enabling you to share your tastes and interests with others and find those of like-minded people.

Even a “Pinterest Lens” feature has recently been added to their app. You may use Lens to find inspiration from everything your Pinterest camera captures.

The social network heavily emphasizes the idea of a person’s lifestyle using a visual orientation, enabling you to share your tastes and interests with others and find those of like-minded people.

Read more on: Is Spotify MOD APK Safe? Details and Reasons.

A short history of Pinterest

A brief history of pinterest
History of pinterest

Originally developed as a “visual discovery tool,” Pinterest allows users to share concepts and sources of inspiration for a variety of hobbies and projects. The social networking platform was established by Paul Sciarra, Evan Sharp, and Ben Silbermann (a former Google employee), and it debuted in closed beta in March 2010.

10,000 users signed up for Pinterest nine months after it launched. The platform made Time magazine’s list of the greatest websites the following year, and in early January, Pinterest began setting records.

Obviously, Pinterest isn’t as popular as Facebook or Twitter, but it’s only been around for a few years. If used properly, the site can be a potent marketing tool due to its large and engaged user base, rapid expansion, and distinctive presentation.

Top 5 benefits of Pinterest

1. Pinterest converts browsers into buyers

Users conversion rate
Pinterest converts users in potential buyers

By minimizing the number of steps between discovery and conversion, Pinterest facilitates direct access to the source for users. Compared to other social media platforms, Pinterest visitors are more likely to convert into leads or sales. Bravo, Pinterest!

It can be helpful to consider Pinterest as a sizable visual search engine at times. When planning, people frequently use it for their research. They also use Pinterest as a source of inspiration. Most of us have probably attempted at least one recipe from Pinterest.

2. Pinterest drives huge traffic

pinterest traffic
Pinterest drives huge traffic

Pinterest is a great tool to use to boost the number of links pointing back to your website, which will enhance traffic. It is more efficient than any other social media platform at driving traffic back to a website. (I’m grateful, rich pins!)

Good content is definitely necessary for this increase in traffic. Your audience is more likely to click on your links if you make and share material they enjoy. On Pinterest, high-quality graphics are the foundation of good content.

3. Pins can give a lot of inbound links

Every pin has a link, which makes it simple to direct users back to the image’s original location. Consider how many people you may attract to your website by sharing pictures of your products on Pinterest. This area of Pinterest is frequently overlooked. Never underrate the effectiveness of picture searches!

4. Pinterest can give you huge users engagement

Pinterest Audience Engagement
Huge Audience Engagement

Users of Pinterest appear to be quite pleased to find and share items with select audiences. This is advantageous for your company. Why? Your pins have a greater chance of being seen, touched, and perhaps becoming viral as a result.

5. Find out what your audience’s interest

Using Pinterest to check what is popular right now is one of its many lovely features. You can get a first-person peek inside anyone’s thinking by following them and seeing what inspires them. You can utilise Pinterest to position your offers and items by seeing and understanding what’s popular right now.


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