Role of Consumer Behavior in Marketing Strategy

Understanding consumer behavior can help businesses to formulate an effective marketing strategy to increase sales and…

Consumer Decision Making Process and the Factors affecting it

A complicated process, the consumer decision making process includes everything from problem identification to post-purchase behaviors.

Consumer Behavior: Definition and Its Importance for Businesses

The study of people and the actions taken to meet their actual needs is known as…

What’s Literature Review in Research and How to Write it?

In this article you should be able to know about what's literature review in research and…

How to Prepare for IELTS in Pakistan to get Foreign Scholarships

Let us guide you through the full process on how to prepare for IELTS in Pakistan…