The Potential Scope of Digital Marketing in Pakistan is expanding at a rising rate. According to digital marketing industry data, the need for digital marketing specialists is increasing in the next years, and certification for digital market courses is at the top.
With the automation of marketing tactics and strategies, the current era provides excellent employment chances for digital marketing professionals. Demand for digital marketing implementation in a variety of sectors is expanding internationally, with an increasing number of employments available each year.
The majority of organizations must consider the benefits of employing digital marketing at the appropriate periods. Implementation of digital marketing begins with search engine optimization, social media marketing, social media optimization, search engine marketing, Email Marketing, Content Marketing, and numerous other tactics, for which firms may engage digital marketing professionals to expand through a digital network.
Popular Channels for Digital Marketing in Pakistan
Here are a few of the most efficient channels for digital marketing in Pakistan:
- Social Media Marketing
- Search Engine Optimization
- Email Marketing
- Video Marketing
- Influencer Marketing
- Affiliate Marketing
You can use any of these channels to promote your business and get it in front of a big audience in Pakistan or you can use it for your client’s work as well.
1. Social Media Marketing
At the beginning of 2022, internet penetration in Pakistan was 36.5% of the total population, resulting in 82.90 million internet users and 71.70 million active social media users. YouTube is the most popular digital app in Pakistan, with 71.70 million users, then Facebook with 43.55 million. Twitter users account for 3.40 million people or 1.5% of the entire population.
Such a high percentage of the population being on the internet gives businesses an amazing opportunity to reach out to a large audience and promote their products and services on a large scale with minimum cost.
Benefits of social media marketing in Pakistan
- Make your business more approachable.
- Built-in statistics that allow you to track and meet your social media KPIs.
- In virtually all circumstances, it is free to use.
- Running Ads is cost-effective.
Uses of Social media marketing in Pakistan
Ecommerce brands, stores, creative agencies, freelancers, and many other businesses that connect with the public profit greatly from a social media investment.
2. Search Engine Optimization
If you are not actively engaging in SEO, you are most certainly missing out on a significant portion of your prospective audience. That’s because 68% of online encounters start with a search engine, and Search engine optimization is all about making your website appear frequently and in high rankings in search engines.
And don’t believe you’re done with SEO just because you can discover your website in search results. You must rank high for keywords related to your business. Remember that only about 1% of Google users will click on websites on the second page of the search engine results.
In Pakistan, the market share of different search engines is given below:
- Google: 98.1%
- Bing: 1.38%
- Yahoo: 0.34%
- Petal Search: 0.13%
- DuckDuckGo: 0.03%
- Baidu: 0.02%
Businesses should make sure that their websites are listed on the relevant search engines and they should take care of the SEO guidelines for each and every search engine to rank higher in the search results.
Benefits of Search Engine Optimization in Pakistan
- SEO helps people locate your company organically, boosting trust.
- Provides compounding rewards over time as you climb the ranks.
- Allows you to target various keywords at each stage of the sales funnel.
- Creating a social media identity allows clients to engage with your company.
Uses of Search Engine Optimization
SEO may help any business with a website since ranking highly in search engines exposes your company to potentially hundreds of thousands or even millions of individuals who use search engines every day. If you don’t have the funds to hire an SEO company, you may have to handle it yourself.
PPC is an important part of digital marketing in Pakistan because 74% of over 1,000 firms polled indicated PPC was a big generator of business for them. There’s a reason for this: PPC is intended to be quick and effective.
This is how it works: You bid on terms for which you want your advertising to appear, and your ad appears when a search engine user inputs those keywords. You only pay when a person clicks on your search engine advertisements.
This is a great way to rank your content or products higher in search engine results quickly and efficiently, not only in Pakistan but where ever you are in the world.
Benefits of Pay-Per-Click in Pakistan
- Can give practically instant sales.
- It is not necessary to compete for competitive keywords.
- Only pay for the number of clicks your adverts receive.
- This can be cost-effective for businesses in Pakistan.
Uses of Pay-per-Click
PPC is not suitable for everyone. However, for those with a significant marketing budget, it may be an excellent approach to produce rapid leads that will ideally lead to conversions.
4. Email Marketing
The average return on investment for email marketing is $36. The profits are excellent, and the approaches are surprisingly straightforward. Email marketing is essentially the process of gathering potential consumers’ email addresses and contacting them. You may offer them everything from blatant sales pitches to valuable information and coupons.
Not only in Pakistan but in any corner of the world, email marketing is the best channel to conduct digital marketing for your business because it guarantees better ROI than any other channel for businesses.
Benefits of email marketing in Pakistan
- Allows you to contact someone directly – all you need is their email address to get to the top of their inbox.
- Can produce quick results – almost half of recipients who opened marketing emails opened them within 6 hours of receiving them
- Automation is possible with low-cost and even free software.
Uses of email marketing
Email marketing may be an efficient digital marketing channel in Pakistan for you if you produce material on your website’s blog, provide periodic specials or giveaways, or wish to advertise a new product offering.
5. Video Marketing
In Pakistan, we love watching YouTube and Facebook and spend a lot of time watching videos of different kinds and lengths. The average internet user watches online videos for 16 hours each week. This implies that if you use video marketing, you have a lot of opportunities to contact those folks.
More than 99% of those that used video for marketing stated they kept using it in 2021, yet 66% of marketers said they will either raise or maintain their video spending in 2022. As a result, 88% of consumers, up 3% from the previous year, want to see more videos from businesses in 2022.
Almost 93% of businesses claim that their social media accounts’ videos brought them, new clients. A significant portion of nearly 61% of businesses’ marketing strategies uses video content.
Benefits of video marketing in Pakistan
- More leads (Around 86% of those that use video marketing feel it works well for bringing in new clients)
- For many people, maybe an interesting medium.
- a lot more likely to prompt purchases on social media than a lot of other sorts of material.
- YouTube shorts and TikTok can be a great way to target your desired audience in Pakistan.
Uses of video marketing
Any smartphone owner may create a shareable video to promote goods or services. However, you might require a little video marketing budget to purchase video-editing software or a video production agency in order to produce branded films that reflect the image you want to convey.
6. Influencer Marketing
A person who has a sizable following on social media can leverage that following to promote certain goods, services, or brands in exchange for money. Influencer marketing, a digital marketing strategy that is anticipated to grow into a $16.4 billion business this year, is based on this fundamental idea.
In Pakistan, there are several influencers on Instagram, YouTube, Facebook, Tiktok, Snackvideos, and many other platforms. They run ads for different kinds of businesses from tech to fashion and many more. These influencers charge a reasonable amount for ads and are able to make a decent living in Pakistan.
Now businesses can get an advantage from their audience and can use it to reach out and boost their sales by leaps and bounds.
Benefits of influencer marketing in Pakistan
- Increase brand awareness.
- Win-win partnerships.
- It is cost-effective and time-saving.
- It has unlimited sharing potential.
- It is suitable for any business.
Uses of influencer marketing
When you know which internet audiences you want to reach, influencer marketing is most efficient. Otherwise, you risk having a chaotic strategy that misses your target audience.
7. Affiliate Marketing
A commission-based sales strategy called “affiliate marketing” pays web publishers when they promote one of your company’s goods on their website, social media page, or other online presence.
When an affiliate marketer uses one of your special affiliate links to link to one of your items, it benefits both parties: You make the sale, and the affiliate marketer gets paid. Since affiliate marketing programs benefit everyone involved, they have become widely used and currently make up more than 16% of all online sales.
In Pakistan, there are a lot of companies that provide affiliate programs and enable a common user to make a good living. For example Daraz, Click Bank, Amazon affiliates program, and many more.
Benefits of affiliate marketing in Pakistan
- Pay only when a sale is made as a consequence of your affiliate marketing efforts.
- It can help your company’s brand become more well-known.
- It creates a level of trust that is hard to replicate through marketing and cold calling.
Uses of affiliate marketing
However, affiliate marketing may also be effective for digital things like courses and downloaded material. It is best for E-commerce firms selling physical products.
Best Strategy for Digital Marketing in Pakistan to grow Business
Pakistan has experienced a huge increase in digital marketing over the past several years. Due to this innovative kind of advertising, it is now essential to spend money on digital marketing firms in order to sell your company to the appropriate demographic. Universities are also giving money to students to launch their own enterprises.
1. Use Facebook ads to find your audience
Digital marketing is increasingly recognized as one of the most engaging ways to motivate and influence customers to make purchases from your company. These are accomplished through customized web marketing efforts. It doesn’t sound easy to manage these digital marketing initiatives.
Facebook assists in ensuring that only relevant individuals who are interested in your business see the adverts. But because Facebook marketing involves audience testing in order to conduct a good campaign, this method only works successfully when you have put aside a specific budget for Facebook marketing. Without doing any research, you won’t go very far in developing Facebook advertising since you could not see results and keep wasting money.
You must devote enough time to developing a customer persona in order to construct a custom campaign for your company. Spend enough time studying Facebook targeting so that you can target and grow your campaigns for more visibility and revenue from your advertising.
An Ecommerce business in Pakistan that sells glasses online has had remarkable success using Facebook as part of its marketing plan. The greatest course of action for your company would be to invest in Facebook Ads if you’re searching for quick results with digital marketing in Pakistan.
2. Have your own website
A company’s internet presence will become increasingly crucial over the next few years. Growing a business would not be possible with just a social media presence online. It is preferable to invest in your own website, where you have control over your internet business, in order to maintain your company’s success and avoid depending on third-party platforms.
It is rather typical and has happened to many companies whose social media identities were canceled suddenly. It is preferable that you have your own platform where you may do independent commerce if you want to address this issue. A website serves as an internet storefront for your company and presents you in the best possible light.
3. Consider spending money on SEO
Spending money on search engine optimization for your company is another factor. Long-term ROI is something that SEO offers. A completely optimized website that receives a tonne of highly targeted traffic can increase the number of leads coming into your company. When customers who are interested in your goods or services approach you directly, you may even close more sales. What SEO does for your business is this.
You may deal with the technical side of your organization by hiring a digital marketing specialist. It may boost your website’s position at the top of search results, which will lead to an increase in website traffic and phone calls from potential customers.
4. Establish a powerful social presence
Having a social media presence online increases the number of people who see you. You will become more well-known, and people will remember your brand. You will notice that soon, you will be reaching out to a larger audience for the deals, discounts, and giveaways that you offer if you maintain upgrading your social media presence by posting on Facebook and tweeting on a regular basis. Trust me, we Pakistanis love social media.