In today’s digital age, marketing has become an essential skill for professionals across industries. With the advent of technology and the internet, learning marketing at your own pace and convenience is now possible. In this article, we will discuss some of the best free online courses that you can get with certificates to enhance your skills and boost your CV for marketing jobs.
We’ll start by giving you a list of the leading digital platforms that provide you with such amazing online courses, and then we’ll mention some of the best marketing-related free courses that will take your skills to a whole new level.
So, let’s get on with it.
Best Websites for Free Online Courses
A. Google Digital Garage
Google’s Digital Garage offers a range of free courses that cover the fundamentals of digital marketing. Topics include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. These courses are self-paced and interactive, making it easy for you to learn at your own speed.
B. Hubspot Academy
Hubspot Academy offers a variety of marketing courses, including inbound marketing, content marketing, and email marketing. These courses are designed to help you understand how to create, publish, and distribute content that will engage and convert your target audience.
C. Coursera
Coursera is a massive open online course (MOOC) platform that partners with universities and organizations to offer online courses. They have a wide range of marketing courses available, including digital marketing, branding, and marketing management.
D. Alison
Alison is a free learning platform that offers a range of courses, including marketing. Their courses cover a variety of marketing topics, such as social media marketing, marketing strategy, and customer relationship management (CRM).
E. Udemy
Udemy is an online learning platform that offers a wide range of courses, including marketing. Udemy has many free marketing courses, including digital marketing, social media marketing, and influencer marketing.
There are numerous free online courses available for marketing. Whether you’re just starting out or looking to brush up on your skills, these platforms will help you gain a better understanding of marketing strategies and tactics. With the right training, you can become a more effective marketer and grow your career.
Now, we shall start with the particular courses in the marketing fields, from which you can choose one that interests you, the most.
Top Online Free Courses for Marketing
A. Digital Marketing Course
The purpose of this course is to give learners a thorough understanding of how to plan and execute a successful digital marketing campaign using various digital channels as part of an integrated marketing communication approach. It begins by establishing a foundation in digital marketing strategy and equipping participants with the necessary knowledge and tools to effectively market products and services online.
This course is ideal for anyone, regardless of their background, whether they’re a business owner, freelancer, job seeker, working professional, student, or housewife. If you have access to a smartphone or computer and use the internet, it’s beneficial to learn how to promote yourself or your business and earn money online. This course will provide the necessary guidance to get started with digital marketing, from a beginner to becoming an expert, and earn income or grow your business.
| Batch Duration | 12 Weeks |
| Videos Duration | 24 hours |
| Start Date | 01 March 2023 |
| Fee | Free of cost |
| Language | English and Urdu |
What you will learn?
- Recognize how important communication is to digital marketing.
- Create a strategy for digital marketing.
- Recognize the fundamentals of content and the role it plays in digital marketing.
- Use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube for social media marketing.
- Using Google Ads, engage in search engine marketing.
- Utilize MailChimp for email marketing.
- Learn how to evaluate data and the importance of analytics in digital marketing.
- Work in the field of digital marketing.
B. Content Marketing Course
This course is a collaboration between the renowned content marketing expert, Copyblogger, and UC Davis Continuing and Professional Education. Through this course, you will gain knowledge of the fundamental tactics employed by content marketers to gain and retain customers in a profitable manner. You will discover how to plan, execute, and evaluate a content marketing plan, create persuasive copy, follow a structured approach when writing, and enhance your personal brand and credibility through content marketing. Additionally, you will learn how to apply the concepts learned to develop your personal brand through content marketing.
| Flexible Deadlines | Set it according to your preference |
| Shareable Certificate | Yes |
| Course Duration | 21 Hours |
| Enrollment Fee | Free of cost |
| Scholarships | Available |
| Languages | English |
What you will learn?
- Management
- Content Marketing
- Copywriting
- Writing
C. Brand Management
London Business School Professor Nader Tavassoli contrasts conventional branding perspectives, where brands are represented by a visual identity and customer promise, to a brand as a customer experience delivered by the entire organization. This course offers a hands-on approach to branding and features guest lectures from prominent branding experts.
The objective of this course is to transform the understanding of brands from merely a visual identity (such as a logo) and image (customer’s perceptions) to an experience that occurs during key moments of the customer journey, therefore, it’s not just about external customer promise but about delivering business strategy through internal brand-driven behavior and cultural transformation.
| Flexible Deadlines | Set it according to your preference |
| Shareable Certificate | Yes |
| Course Duration | 17 Hours |
| Enrollment Fee | Free of cost |
| Scholarships | Available |
| Languages | English |
What you will learn?
- Develop brands from a comprehensive organizational standpoint.
- Drive cultural change through brand-focused HR practices, treating the brand as a means of change rather than just an end result.
- Create brands within multi-brand companies, across different cultures and geographical regions.
- Assess brand health through internal and external metrics.
- Evaluate and reap the benefits of brands across the organization, including the novel idea of employee-based brand equity and how it differs from valuing brands as intangible assets.
D. Introduction to Consumer Neuroscience and Neuromarketing
This course introduces you to the basics of consumer neuroscience and neuromarketing. It covers the following topics:
- The processes involved in making decisions as consumers and the factors that influence attention and choices.
- The extent to which these processes are unconscious and can’t be expressed in verbal reports.
- The techniques used in consumer neuroscience and neuromarketing.
- The fundamental brain mechanisms involved in consumer choice and how to stay informed about these topics.
- An overview of the current and potential applications of neuroscience in business.
| Flexible Deadlines | Set it according to your preference |
| Shareable Certificate | Yes |
| Course Duration | 26 Hours |
| Enrollment Fee | Free of cost |
| Scholarships | Available |
| Languages | English |
What you will learn?
- Consumer Behavior
- Marketing
- Consumer Neuroscience
- Neuromarketing
E. Global Marketing: Building Iconic Brands
“Global Marketing: Iconic Brands” builds on the cultural frameworks introduced in “Global Marketing: Cultural Frameworks” to develop a culturally centered marketing plan for a global expansion. The course outlines the essential steps for creating a global marketing strategy, beginning with a thorough analysis of the target market’s environment to gain a deeper understanding of the cultural preferences of consumers in those markets.
| Flexible Deadlines | Set it according to your preference |
| Shareable Certificate | Yes |
| Course Duration | 26 Hours |
| Enrollment Fee | Free of cost |
| Scholarships | Available |
| Languages | English |
What you will learn?
- Global Marketing
- Marketing
- Brand Management
- Strategic Planning
F. Communication and Soft Skills
This course is aimed at providing freelancers with the most crucial communication skills and tools necessary to succeed in the international market. The course is divided into three parts: English Language, Communication, and Soft Skills.
The English Language section focuses on providing a comprehensive but straightforward introduction to English grammar, with the goal of giving learners a solid grasp of correct English usage. It’s designed to teach English as a second language to Urdu speakers and covers basic to advanced written English communication.
The Communication component provides the essential tools for effective communication, including best practices crucial for building and maintaining positive business relationships with clients.
The Soft Skills component equips freelancers with the necessary professional skills, including leadership, teamwork, decision-making, conflict resolution, problem-solving, work ethics, and netiquette, to become successful professionals.
| Batch Duration | 12 Weeks |
| Videos Duration | 24 hours |
| Start Date | 01 March 2023 |
| Fee | Free of cost |
| Language | English and Urdu |
What you will learn?
- Understand the subtleties of English grammar.
- Describe the various sentence structures.
- Use tenses expertly.
- Make sure to talk and write in proper English.
- Understanding various communication techniques
- Know how technology affects communication.
- Discuss the terms of service with prospective customers.
- Hold client conferences online.
- Put the principles of freelancing into practice.
- Dispute resolution.
- Develop your business sense.
G. Affiliate Marketing
The Affiliate Marketing course is intended for individuals who want to learn how to create profitable affiliate websites and sell them. The course covers the Amazon Affiliate program, which is one of the largest programs and allows users to earn a commission by reviewing Amazon products. The course will teach niche research, keyword research, content creation, keyword mapping, technical SEO, designing SEO-optimized landing pages and websites, On-page SEO, Content Writing, and off-site SEO strategies. In addition to Amazon Affiliate, the course also covers other affiliate networks such as ClickBank, JVZoo, and Maxbounty. Paid advertising (PPC Marketing) is also included in the course. After completing the course, learners will have the skills to offer 50+ business-related services on various freelancing platforms including Fiverr, Upwork, and iSkills Marketplaces.
| Batch Duration | 12 Weeks |
| Videos Duration | 24 hours |
| Start Date | 01 March 2023 |
| Fee | Free of cost |
| Language | English and Urdu |
What you will learn?
- Develop affiliate marketing strategies.
- To create an affiliate website, select a specialty.
- Choose the perfect domain name.
- Organize the website’s content.
- Create a beautiful, user-friendly website.
- Utilize SEO strategies to carry out affiliate marketing.
- Use Google Ads for affiliate marketing.
- Utilize YouTube for affiliate marketing.
- Implement affiliate marketing with online shopping.
- Get to know the CPA essentials.
- Make a blog, and then make money off of it using Google AdSense or another network.
- Develop a strategy for event blogging.
H. SEO (Search Engine Optimization)
This SEO course aims to help businesses increase their online visibility by ranking higher in search engine results and reaching a larger audience. The course teaches how search engines, such as Google and Bing, operate and how they rank websites. You will learn how to optimize your content and website to rank high, how to use tools to perform SEO, and how to run a successful SEO project. The curriculum is in line with international standards and includes hands-on exercises, video lectures, MCQs, and reference materials. By the end of the course, you will have a comprehensive understanding of what it takes to be a favorite in search engine algorithms and to rank high for targeted keywords.
| Batch Duration | 12 Weeks |
| Videos Duration | 24 hours |
| Start Date | 01 March 2023 |
| Fee | Free of cost |
| Language | English and Urdu |
What you will learn?
- Make effective use of the Google search engine.
- Practice many procedures to perform keyword research effectively.
- Use keywords in your own content.
- Based on how search engines rank websites, plan your SEO efforts.
- If you want your website to appear higher in search results, change its current structure.
- Keep SEO in consideration while developing a better marketing plan for any good or service.
- For the website to appear higher in Google search results, use on-page optimization.
- Include a few on-page elements, such as the sitemap, robots.txt file, and schema.
- Set up crucial tools like Google Analytics and Google Search Console and much more.
I. Social Media Marketing
This Social Media Marketing course is taught by experts and provides in-depth guidance on how to effectively market on various platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest. With hands-on instruction and practical real-world application, this course takes you through each step of the process so you can see it being done by the experts. Unlike other courses that only give you theories, this course provides you with the essential skills for converting lookers into buyers.
Additionally, you’ll learn the crucial technique of funnel building to ensure lead generation and sales, a key aspect of marketing often overlooked in other courses. We will also show you how to perform split testing to maximize your results.
This comprehensive and step-by-step training is ideal for online entrepreneurs, traditional businesses, educators, coaches, and anyone looking to sell products or services online. If you have great products or services but are struggling with online sales, this course will simplify the process and show you the highly effective and cost-effective ways to market through social media.
| Videos Duration | 3 hours |
| Fee | Free of cost |
| Language | English |
| Certificate | Available |
What you will learn?
- Learn the secrets to constructing an effective and profitable sales funnel.
- Understand the proper approach to social media marketing.
- Get guidance on how to successfully market your business on various platforms like Facebook, YouTube, Pinterest, LinkedIn, Twitter, and Instagram.
- Discover the techniques used by marketing experts to optimize their profits through A/B testing.
- Gain insights on how to maximize your results from social media marketing efforts.
- Find out how to design a sales funnel that captures customer information and drives sales.
- Recall the hands-on training process demonstrated on screen for setting up marketing processes.
- Learn how to establish a professional LinkedIn presence by creating a LinkedIn Business page and forming LinkedIn groups.
J. Sales Prospecting and Lead Generation
This course, available online for free, focuses on teaching the skills and strategies involved in sales prospecting and lead generation. You will learn about the tools and techniques used for finding and identifying leads, as well as how to set sales goals and develop an effective approach to reach new customers. Additionally, the course covers the step-by-step process of turning leads into sales, including prospecting and closing deals.
| Videos Duration | 3 hours |
| Fee | Free of cost |
| Language | English |
| Certificate | Available |
What you will learn?
- Outline the seven stages involved in the selling process
- Examine the significance of prospecting in the selling process
- List the available resources for prospecting
- Outline the process for identifying potential clients
- Explain how to conduct research on a qualified prospect and provide a list of research resources
- Detail how to determine a sales opportunity or need
- Describe the steps for setting specific, measurable, achievable, relevant, and time-bound objectives prior to making a sales call
- Identify key factors to consider when preparing for a sales presentation
- Emphasize the impact of initial impressions and the necessity of a confident opening
- Illustrate how to initiate contact with the prospect
- Distinguish between different types of sales strategies.
K. Instagram Marketing
Discover the secrets to increasing your Instagram following by taking this course. It will guide you in creating effective marketing plans and connecting with a large audience. You’ll learn how to carry out successful marketing campaigns through contests, polls, and giveaways, as well as the proper use of hashtags to avoid account suspension.
| Videos Duration | 3 hours |
| Fee | Free of cost |
| Language | English |
| Certificate | Available |
What you will learn?
- Learn about the best practices for optimizing your Instagram profile for search engines by using an SEO-friendly name and username.
- Find out the significance of adding a call to action and links in your bio, as well as the distinction between sourced and created content.
- Get tips on the appropriate usage of hashtags and the benefits of scheduling your posts.
- Discover how to make the most of Instagram stories to keep your followers engaged, and learn how to analyze the performance of your posts using analytics.
- Find out how the number of shares can inform your decisions for creating posts that will attract new followers.
- Understand the steps involved in growing your followers organically and learn about influencer marketing and its potential to reach your target audience with a good return on investment.
- Additionally, find out how giveaways can be a fast way to grow your followers.