What are SERPs? It's Meaning and Features

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What are SERPs?

The pages that a search engine display after receiving a user’s search request is known as SERPs.

Search engine results pages (SERPs) typically feature sponsored search and pay-per-click (PPC) advertisements in addition to organic search results.

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SERPs Meaning

The page that appears when you input a search into Google, Yahoo, or another search engine is known as a search engine results page, or SERP.

Since Google dominates the industry with over 80% of the search engine market share, we’ll concentrate on its features and algorithms despite each search engine’s SERP design being unique.

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Types of Search Queries

1. Navigational Queries
When someone is seeking a specific website but doesn’t input the whole URL, this is known as a navigational query.

2. Informational queries
When looking for background information on a subject or instructions on carrying out a certain action, a person submits an informative question.

3. Transactional Queries
When considering a purchase, such as a specific item or anything from a large category, people ask transactional questions.

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Features of SERPs

1. Ads by Google
2. Featured snippets
3. Image pack
4. Detailed articles
5. Knowledge card
6. Knowledge panel
7. Local pack
8. Teaser pack locally

Final thoughts

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The more you understand about SERPs, the better your content and site design planning will be. Stay updated with google current algorithm changes always.

Final thoughts

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