Do you know what is digital marketing? How it can help your business to grow exponentially? How it can enable you to achieve a better ROI? Don’t worry I got you! Let’s get on with it.
Companies will eventually invest over $140 billion annually in digital marketing, according to Forrester. Companies continue to invest in digital marketing since it provides a strong and cost-effective tool to advertise your company to its intended audience. This tutorial will go further into what digital marketing is and all of the benefits it provides to marketers.
What is Digital Marketing?
The advertising and marketing of a company, person, product, or service using internet channels, electronic devices, and digital technology is known as digital marketing. Social media marketing (SMM), search engine marketing (SEM), email marketing, pay-per-click (PPC), search engine optimization (SEO), and other forms of digital marketing are examples.
It may be done both online and offline, and both are necessary for a complete digital marketing plan.
Are you interested in learning further about digital marketing? This tutorial will teach you all you need to know about digital marketing.
Here we are going to discuss the following things about digital marketing in detail.
- What is the importance of digital marketing?
- A brief history of digital marketing.
- What is the difference between digital and traditional marketing?
- What are the benefits of digital marketing?
- What are the different types of digital marketing?
- How does digital marketing work?
I will explain each and every topic of the above mentioned in detail so that you can get the whole idea of digital marketing and there is no confusion left in your mind.
Learn more about digital marketing: How to Become a Pro in Digital Marketing in 10 Minutes
What is the importance of Digital Marketing?
Today, digital marketing is critical for organizations since it provides:
- Online marketing tactics are available through digital marketing
- Digital marketing provides low-cost marketing alternatives
- A fair playing field is provided by digital marketing
- Digital marketing allows for greater targeting and customization
- Digital marketing allows for precise campaign tracking and measurement
- Digital marketing provides ongoing campaign performance feedback
Continue reading to learn more about the benefits of digital marketing.
i. Online marketing tactics are available through digital marketing
Your organization might choose from a variety of internet marketing techniques. Here are some digital marketing strategies:
- Content marketing
- Conversion rate optimization (CRO)
- Marketing and advertising on social media
- and much more
You have options, which is not always the case in traditional marketing. Traditional marketing provides fewer options. You only have a few channels available, including radio, print, and TV, and many of these channels are pricey, which limits your choices further.
Choosing to employ digital marketing provides your organization access to a choice of tactics. You may choose the ones that best suit your company, goals, and target market, allowing you to optimize the influence of internet marketing on your bottom line.
ii. Digital marketing provides low-cost marketing alternatives
Another advantage of digital marketing is the low cost.
When contrasted with traditional marketing, online marketing is extremely cost-effective. When you advertise online, whether it’s on social media, websites, or search engines, you set your budget and bid for ad space. You have total control over your spending, which is not the case when purchasing a billboard.
Digital marketing is known for its adaptability. Budgets and campaigns can be planned to last anywhere from years to minutes. Businesses benefit from the flexibility that is often absent in traditional advertising when it is paired with precision targeting. If you begin a PPC campaign, for example, and notice that it isn’t doing well, you may suspend it. In contrast, if you buy a billboard, you keep it for the duration of the contract, whether or not it works.
iii. A fair playing field is provided by digital marketing
If you own a small-to-medium-sized business (SMB), digital marketing can help you stand out from the crowd. This is because online marketing offers low-cost methods, such as SEO, to help your organization reach its target audience.
Large organizations can advertise themselves in ways that small businesses frequently cannot. With their company buildings, they occupy prime real estate. They have a big number of salespeople that do cold calls. They support trade shows and conferences by providing extravagant exhibitions.
With digital channels, clicking an ad for a major corporation is just as simple as clicking an advertisement for a small business. A Page on Facebook for a Fortune 100 firm appears similar to a Facebook Page for a small business of five people.
This equal playing field may help your company sidestep huge brands and achieve your target market.
You also don’t have to be concerned about how your web marketing budget will compete with larger businesses. Digital marketing, including SEO, offers a variety of low-cost ways to promote your products or services in order to reach your target audience.
iv. Digital marketing allows for greater targeting and customization
Making online marketing a part of your business plan also provides you with additional targeting and personalization choices. When it comes to targeting, traditional marketing, which is wider, cannot compete with digital marketing.
For instance, in internet marketing, you may employ targeting choices such as:
- Marital status
- And more
These targeting choices can help you accentuate the other advantages of digital marketing, such as its low cost. For example, if you establish a PPC campaign, you may utilize targeting options such as geography and device to focus your advertising on people who are most likely to convert, such as by visiting your physical shop.
Online marketing also allows you to tailor content using information such as the following:
- Purchase behavior
Providing a tailored user experience, whether through an email marketing campaign or a website, may improve marketing outcomes. For example, an email that promotes items based on a subscriber’s previous purchase behavior might result in another sale as well as a word-of-mouth recommendation.
v. Digital marketing allows for precise campaign tracking and measurement
Tracking is a traditional marketing challenge that online marketing addresses.
Traditional marketing makes it tough to determine if someone discovered your company through a billboard, radio ad, or newspaper feature. When you can’t track your marketing activities, you can’t quantify their effectiveness, making it difficult to establish marketing’s worth.
It is simple to track the success and outcomes of digital marketing.
Google technologies such as Google Analytics, Google Search Console, and Google Ads make it simple to monitor your plan. You may measure website traffic, user activity, and website conversions, for example, using Google Analytics. Google Advertising, on the other hand, delivers a 360 ° view of any PPC ads. These kinds of website statistics are a must-have for any digital marketing plan worth its salt.
Even better, apps like Google Data Studio can collect all of your data into easy-to-read and distribute digital marketing reports. These types of tools assist you in displaying and analyzing the success of your web marketing.
vi. Digital marketing provides ongoing campaign performance feedback
Making digital marketing a part of your business plan also offers you with a marketing method that delivers continuous feedback on the effectiveness of your campaign, whether it’s your SEO strategy or PPC advertisements.
For example, if you run a PPC campaign and change your targeting to exclude mobile devices, you may see a decline in conversions. That rapid response enables you to react quickly. You can reverse your targeting change and restore your campaign’s results.
Long-term techniques, such as SEO, give continuous feedback.
For example, you may determine whether your keyword targeting strategy is effective by examining your website traffic and conversion rates. This research can also assist you in identifying other areas for development, such as your site’s design and usability, as well as content quality.
With all of its advantages, digital marketing is a huge asset for businesses, including yours.
Enjoy free digital marketing learning: 7 Main Digital Marketing Types (Ultimate Guide)
A brief history of digital marketing
Although digital marketing became prominent in the early 2000s, it has been around for much longer. Like, a lot longer. To be precise, almost 100 years longer. The first digital marketer was born in 1874 and went by the name Guglielmo Marconi.
He was the first person to demonstrate public wireless signal transmission in 1896. He developed the radio. Morse signals were broadcast over Open Ocean soon after his demonstration in England. While it would take another ten years for radio to reach the broader public, the designers quickly realized they could use it to market products.
Guess what happened, following the first live broadcast from an opera concert at the Met? People purchased show tickets!
Digital marketing was founded.
What is the difference between digital and traditional marketing?
The main differentiation between traditional and digital marketing is the channel via which a marketing message is delivered to an audience. Conventional marketing makes use of traditional media such as magazines and newspapers, while digital marketing makes use of digital channels like social media or websites.
In fact, the term “traditional marketing” does not indicate that it is outdated. Traditional marketing continues to play a vital part in people’s lives.
Because of their long-lasting impacts on your memory, the immersive experience of a striking TV commercial and the tactile feel of a copy of Rolling Stone magazine are as significant now as they were 20 years ago. Subconsciously, you emotionally tie yourself to their brand, which means they will be at the forefront of your mind.
Similarly, digital marketing is as crucial as traditional marketing, if not more so. Digital marketing uses every contact point of your everyday internet use to approach you.
If you search for vacation ideas for your next weekend getaway on Google, you will almost surely come across a customized paid advertisement from Sky Scanner.
Using the internet for many hours every day is a routine aspect of most people’s lives. Digital marketing simply takes advantage of this by expertly integrating marketing messaging into every digital channel.
What are the Benefits of digital marketing?
Digital marketing is the use of digital channels to sell your service/product on the internet to a specific audience. Mobile marketing, display advertising, and a variety of other multimedia devices are also included. It aids in the creation of brand awareness, the measurement of marketing initiatives, the fine targeting of audiences, and much more.
Here are the top 6 advantages of digital marketing:
- Compete with Competition
- Use SEO to find your audience
- Interact with your audience on-the-go
- Email marketing is best for communication
- Social media helps in building trust
- Attract personalized attention with digital marketing
Don’t worry we will discuss each of them in detail.
a) Compete with Competition
Whether you manage a small, medium, or large firm, digital marketing gives resources that are available to anyone, regardless of size. Paid advertisements and the usage of third-party technologies may result in quick brand exposure, however other digital marketing techniques are long-term procedures that allow you to compete, raise brand recognition, and grow an audience.
b) Use SEO to find your audience
SEO stands for “search engine optimization.” It is the technique of obtaining traffic from organic search results on Google search. Furthermore, it is a terrific approach to improve the quality of any website by making it more user-friendly, quicker, and simpler to browse. Implementing SEO results in a boost in traffic, improved ROI increased brand reputation, and so on.
It is recommended to employ the best SEO methods in order to be found by a certain target audience and rank on search engines. It’s astounding to consider that 81% of B2B buying cycles begin with a web search. When your company appears on the first page of search results, it tends to increase traffic as compared to certain other digital marketing mediums.
c) Interact with your audience on-the-go
Many strategies are available in mobile marketing strategy to target a specific audience on their tablets, cellphones, and other devices through E-mails, websites, SMS and MMS, social media, and mobile application capabilities (e.g. push notifications). Furthermore, mobile marketing may provide customized UX (user experience) to newcomers.
With the fast advancement of technology, most people choose portable devices such as laptops, tablets, and smartphones over desktop computers. Businesses have seen a rise in mobile traffic to their websites since the introduction of smartphones.
According to the Global Web Index, more than eight out of ten internet users own a smartphone, and 90% of them spend their time using applications. As a result, mobile marketing allows you to contact your consumers in their natural habitat.
d) Email marketing is best for communication
Email marketing is a great technique since it allows you to convey commercial communications to both existing and new consumers. You use third-party solutions to plan customized and personalized emails for your targeted consumers over a week-long campaign.
It is definitely advised to cater to the correct audience in terms of their preferences when building a digital marketing plan. Because most individuals prefer to hear from firms via email, email marketing is a potent marketing medium. As a result, an engaging email marketing plan is required.
e) Social media helps in building trust
Social media management is the act of developing compelling material about your brand, scheduling/posting that content on social media platforms such as Facebook, Instagram, and Twitter, connecting with the audience, and evaluating that content.
With the introduction of social media, your customers’ likes, shares, and reviews will be accessible to their peers. Referrals and recommendations are powerful enough to acquire the trust of your potential consumers. When someone refers your brand to someone else, that individual is more likely to engage with your brand.
This quickly establishes trust and offers potential consumers a reason to investigate you. As a result, recommendations, likes, and referrals distinguish your brand from the competition.
f) Attract personalized attention with digital marketing
Digital marketing has drastically altered the way marketing tactics are addressed. It assists businesses in making more educated decisions by offering greater insight into segmentation.
It also provides an optimum customer experience through consumer behavior tracking and tailored outreach. A better client experience may lead to more trust and loyalty, and hence higher conversion.
Building client trust, reaching a wider audience, and having more informed data to make better decisions are just a few of the advantages of digital marketing. If you haven’t already, start with email marketing to track and increase your campaign and enhance your ROI.
What are the different types of digital marketing?
There are several methods of digital marketing you can use to expand your audience reach. Using a variety of digital marketing platforms will assist you in developing a well-rounded approach that will produce the greatest results.
Here are 6 of the best types of digital marketing to assist you to decide which techniques would work best for your company:
- Content Marketing
- Search engine Marketing or PPC
- Email marketing
- Social media marketing
- Affiliate marketing
It’s time to jump into details.
i. Content Marketing
Content marketing refers to quality instructive content like as blog entries, how-to videos, and other instructional resources. This sort of marketing allows you to engage with the audience and respond to their inquiries. It can also help in lead generation and transaction closure.
With the target audience in mind, content should be released on a regular basis. Ideally, your company would establish itself as a reliable voice in the industry by producing high-quality content. You want your target audience to come directly to you for updates on industry developments.
Search engine optimization (SEO) is the process of creating content in such a way that search engines like Google rank a website high on the search results page (SERP).
Google employs algorithms to determine how relevant your page is to the user’s search terms. These algorithms are continuously updated, and SEO methods must be tweaked to be effective.
SEO activities, when done effectively, will catapult your website to the top of the SERPs and improve organic traffic.
iii. Search engine Marketing or PPC
Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the search engine results pages. The cost of these adverts is frequently determined by the number of clicks received by the link, thus the phrase pay-per-click.
When you pay for high-ranking SERP spots, the word Ad appears next to your URL. Despite the fact that consumers are aware that these are advertisements, many still click on these ads, and it may be a very efficient digital advertising technique.
iv. Email marketing
Invite visitors to your website or company to join an email subscriber list. You may send emails regarding sales, special events, or new products with their approval. Email marketing is frequently overlooked, and according to Lyfe Marketing, every dollar invested in email marketing generates around $40 in income.
The most significant aspect of this digital marketing channel is that it adds value to your audience’s life. Offer those exclusives they won’t find anywhere else, and you’ll be able to develop a mutually advantageous connection that will boost brand loyalty.
v. Social media marketing
Social media platforms are utilized as digital marketing tools in social media marketing. Ads may be purchased to reach a new audience, or you can build a profile for your company on any social networking site and post about new items, sales, or newly published content.
The sort of audience you wish to attract will determine the social media site you utilize. According to Pew Research, Instagram is excellent for reaching audiences aged 25 to 29, while Facebook is best for reaching people aged 65 and over.
vi. Affiliate marketing
Working with an affiliate or influencer can help you reach more people by engaging their existing audience. Try to collaborate with someone who is well-known and respected in your sector for an efficient affiliate/influencer connection. They may develop material to promote your company or product, as well as offer a link to your site. The influencer/affiliate will get paid every time a sale is made or a link is clicked.
How does digital marketing work?
Online marketing works by creating a multi-channel approach that supports your target audience’s unique purchasing path. That is, your company uses several channels, such as social, email, and search, to support a larger plan, such as increasing brand recognition, leads, or sales.
Consider the following digital marketing example:
- Goal: Generate leads.
- Search, email, and digital advertising are all channels.
- Create a blog article that addresses a need in the middle of the funnel (MOFU).
- Make the blog article search engine user-friendly.
- Include a downloadable item in exchange for consumers’ email addresses.
- Create a drip campaign for all those email subscribers to help them convert.
It’s a simple example, but it demonstrates how businesses may utilize digital marketing to reach global goals such as lead generation. While online marketing channels may be utilized alone, they perform best when used in tandem, which is one of the most difficult issues for digital marketers.