What is Technical SEO and the Importance of Technical SEO

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Technical SEO: What is it?

The goal of technical SEO is to raise a website’s technical standing so that search engines will rank its pages higher. The three pillars of technical optimization include making a website quicker, simpler to crawl, and more intelligible for search engines. On-page SEO, which focuses on enhancing components of your website to improve rankings, includes technical SEO. It is the antithesis of off-page SEO, which focuses on increasing a website’s exposure through other methods.

Importance of Technical SEO for Websites

Technical SEO
Importance of Technical SEO

The goal of Google and other search engines is to provide users with the most relevant results. As a result, Google’s robots crawl and assess websites based on a variety of criteria. The user’s experience is based on several aspects, such as how quickly a website loads. Other elements aid search engine robots in understanding the content of your pages. Structured data, among other things, does this. Therefore, by enhancing technological components, you aid search engines in indexing and comprehending your website. If you succeed at this, you could receive better ranks. or maybe get rich results for yourself!

The opposite is also true: if you create severe technical errors on your website, they might cost you. By unintentionally inserting a trailing slash in the incorrect location in your robots.txt file, you wouldn’t be the first to completely prevent search engines from indexing your website.

However, don’t imagine that you need to concentrate on a website’s technical specifications in order to appease search engines. A website should, first and foremost, function properly for its visitors. It should be quick, clear, and simple to use. Thankfully, creating a strong technology foundation typically improves the user and search engine experience.

What characteristics define a website that is technically optimized?

A website that is technically sound loads quickly for visitors and is simple for search engine robots to crawl. A good technological foundation enables search engines to comprehend the purpose of a website. Additionally, it avoids confusion brought on, say, by duplicating material. It also avoids leading consumers or search engines to useless pages due to broken links. Here, we’ll quickly go over some essential characteristics of a technically optimized website.

  1. Fast Speed
  2. It can be indexed by search engines.
  3. Duplicate material doesn’t cause search engines to become confused.
  4. It doesn’t include a lot of dead links.
  5. It’s safe
  6. It also includes structured data.
  7. Additionally, international sites employ hreflang.
  8. Additionally, it contains an XML sitemap.

Now, let’s get into the details and start explaining each one of the aforementioned points one by one.

Read More: Off-page SEO Best Strategy to Drive Traffic to Website

1. Fast Speed

Websites today must load quickly. People don’t want to wait for a website to open because they are impatient. 53% of mobile website users, according to a study from 2016, will quit if a page doesn’t load in three seconds. The tendency is still there today, according to data from 2022, which indicates that for every additional second it takes for a website to load, e-commerce conversion rates decline by about 0.3%. Therefore, if your website is sluggish, visitors will become impatient and switch to another website, costing you all that traffic.

Google is aware that slow websites don’t always provide the best user experience. They thus favor websites that load quickly. A sluggish website thus receives even less traffic because it is listed lower in the search results than its speedier competitor. Page experience, or how quickly users perceive a website to load, has been formally recognized by Google as a ranking criterion as of 2021. This makes having pages load quickly enough more crucial than ever.

Technical SEO
GTmetrix

Concerned about how quickly your website loads? Learn how to test the speed of your site quickly by using GTMetrix. Most tests will also provide feedback on areas where you may improve. A glance at the Basic Web vitals is another option; Google utilizes these to assess Page experience. We’ll also walk you through some popular site performance improvement advice right here.

2. It can be indexed by search engines

Technical SEO
Website Crawlabilty and Indexing

Robots are used by search engines to spider or crawl your website. Links are followed by robots to find material on your website. The most crucial stuff on your website will be clear to them thanks to a strong internal linking structure.

However, there are more techniques to direct robots. If you don’t want them to get to a certain piece of material, you may, for example, prevent them from crawling it. You may also allow them to crawl a page while instructing them not to include it in search results or to click any of the links on it.

a. Robots.txt file

Technical SEO
Robot.txt

Using the robots.txt file, you may direct robots to certain areas of your website. It is a strong instrument that has to be used with caution. As we indicated at the beginning, a minor error might stop robots from crawling (critical portions of) your website. In the robots.txt file, users occasionally mistakenly block the CSS and JS files for their websites. The code that tells browsers how and what to show on your website is included in these files. Search engines can’t determine whether your site is functioning correctly if such files are restricted.

All in all, if you want to understand how robots.txt functions, we advise you to truly delve into it. Or perhaps even better, delegate the task to a developer!

b. The tag for “meta robots”

The robots meta tag can be used to inform search engine robots that you want them to crawl a page but don’t want it to appear in the search results for whatever reason. You may also tell them to crawl a page using the robots meta tag, but not to follow any of the links on the page. It’s simple to noindex or nofollow a post or page when using an SEO plugin.

3. Duplicate material doesn’t cause search engines to become confused

If the same content appears on many pages of your website or even on different websites, search engines could get confused. Which page should be rated first if they all offer the same information? They can thus provide a lower rating to all pages that have the same content.

Sadly, you might not even be aware that you have duplicate content problems. The same material may appear under several URLs for technical reasons. Although search engines will see the same content on a different URL, visitors won’t notice a difference.

Fortunately, there is a technological fix for this problem. You may provide the original page or the page you want to rank in the search engines, using the so-called canonical link element. A page’s canonical URL may be readily set in Yoast SEO. Yoast SEO also inserts self-referencing canonical links to all of your pages to make things simple for you. You might not even be aware of duplicate content problems until you do this.

4. It doesn’t include a lot of dead links

Technical SEO
Check my Links

We’ve spoken about how annoying it is to use slow websites. Landing on a page that doesn’t exist at all may irritate visitors much more than at a slow pace. If someone clicks on a link on your website that leads them to a page that doesn’t exist, they will receive a 404 error page. Your well-designed user experience is gone!

Additionally, search engines also dislike coming across these mistake sites. And because they click on every link they come across, even those that are hidden, they frequently discover even more dead links than visitors do.

Due to the fact that websites are always changing as a result of individuals adding and removing content, most websites, unfortunately, contain (at least some) dead links. Thankfully, there are resources that may assist you in recovering dead links from your website. Take a look at those tools and learn how to handle 404 problems.

Always redirect the URL when moving or deleting a page to prevent unnecessary dead links. It’s best to reroute it to a page that replaces the prior page. Redirects are simple to create on your own using an SEO Plugin. A developer is not required!

Read More: Main Elements in OnPage SEO? Full Guide of 2022

5. It’s safe

A website that has been technically optimized is safe. Making your website secure for visitors to ensure their privacy has become a fundamental demand in today’s world. There are numerous things you can do to keep your (WordPress) website safe, but adding HTTPS is one of the most important ones.

Technical SEO
HTTPS

HTTPS ensures that no one may eavesdrop on the information transferred between the browser and the website. Users’ credentials are safe when they log in to your website. To activate HTTPS on your website, you need to have an SSL certificate. Google introduced HTTPS as a ranking indicator because it understands the value of security and prefers secure websites over their unsafe counterparts.

In most browsers, you can quickly determine if your website is HTTPS. Your browser’s search box will have a lock on the left side if it is secure. You (or your developer) have work to do if you notice the phrase “not secure”!

6. It also includes structured data

Search engines may better comprehend your website, content, or even your company by using structured data. You may inform search engines about the products you offer and the recipes you have on your website by using structured data. Additionally, it will allow you to share a variety of information about those items or recipes.

In order for search engines to quickly identify and interpret this information, you should supply it in a certain format (specified on Schema.org). It aids readers in situating your material within a larger context. You may read a narrative about how it functions and how Yoast SEO can assist you here. Yoast SEO, for instance, builds a Schema graph for your website and provides structured data content blocks for your FAQ and How-to sections.

Implementing structured data might benefit businesses in ways more than merely improving search engine understanding. Additionally, it qualifies your material for rich results—those gleaming outcomes with stars or additional information that stick out in the search results.

7. Additionally, international sites employ hreflang

Search engines require a little assistance to comprehend which nations or languages you are aiming to reach if your website targets more than one country or numerous countries where the same language is spoken. If you assist them, they will display in the search results the appropriate website for the user’s location.

You can accomplish it thanks to hreflang tags. They can be used to specify which nation and language each page is meant to support. This also resolves a potential issue with duplicate content because Google will recognize that your US and UK websites are written for distinct markets even though they both display the same information.

8. Additionally, it contains an XML sitemap

Technical SEO
XML sitemap

All the pages on your website are simply listed in an XML sitemap. It offers a map of your website to search engines. You may use it to ensure that no crucial material on your website is missed by search engines. The XML sitemap, which is commonly divided into posts, pages, tags, or other custom post sorts, contains the most recent updated date and the number of images for each page. Ideally, an XML sitemap shouldn’t be necessary for a website. If it has a strong internal structure that connects all of the information, robots won’t need it. An XML sitemap won’t hurt, either, as not all websites have a wonderful structure. Therefore, we always recommend having an XML site map for your website.


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